IN MY OWN WORDS
One PR pitch about red lipsticks was all it took for me to fall in love with the world of beauty 25 years ago. Since then, I’ve done and loved it all–from writing for renowned makeup artist Bobbi Brown, to crafting campaigns for skincare brands La Mer and Origins, to co-authoring a New York Times best-selling beauty book.
Those who know me say I’m unflappable and exceptionally adept at fostering cross-functional collaboration. I’m able to see the whole picture in order to produce creative, relevant and strategic solutions. And I lead with clarity, precision and a healthy sense of humor–always looking for the perfect way to tell the right story.
Representation matters in beauty, fashion and wellness, and it’s my aim–through my words and my image–to redefine the limiting standards and perceptions of aging women. Because middle age isn’t the end—it’s just the beginning.
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Brand Identity
Brand Positioning
Brand Strategy
Brand Voice
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Content Strategy
Copywriting
E-Commerce
Social
Video
Visual Merchandising
Packaging
Regulatory-Compliant Claims
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Copy Editing
Line Editing
Proofreading
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Beauty
Wellness